Zac Efron for Penshoppe : Cebu Fashion Brands


Zac Efron
International Penshoppe Endorser

Penshoppe was launched in 1986 by young Chief Executive Officer Bernie Liu and a few friends in Cebu City, Philippines, who were privy to the clothing needs of young people. T-shirts basically composed 80% of students’ clothing repertoire back then. So Penshoppe sold shirts with graphic oriented designs and offered the market with unique choices that added value to them.

After having established market dominance in Visayas and Mindanao, Penshoppe opened its first boutique in SM City North Edsa in 1991. Through the years, its network has expanded to 300 sites, all strategically located in the country’s key shopping areas.

Local Endorsers

Previously, the brand had Nikki Gil, Heart Evangelista and Jericho Rosales as their local celebrity models. Some of the current local celebrity endorsers include, Mikael Daez, Victor Basa, Solenn Heussaff, Bea Soriano, and Akihiro Sato.

International Endorsers

The brand previously had Mandy Moore as a celebrity endorser back in 2001. In 2011, the brand signed Gossip Girl Ed Westwick as an international celebrity endorser. Thai actor, Mario Maurer, signed a contract with PR Asia to become an international endorser for the clothing brand.

In April 2012, the company announced that Zac Efron will also be endorsing the clothing brand and is set to visit in the Philippines later this year. On May 17, 2012, American actor and model Ian Somerhalder, a.k.a Damon Salvatore of the CW Television Network's The Vampire Diaries, announced he was endorsing Penshoppe and tweeted, "See you soon PHILIPPINES! ;) Let’s rock this #PENSHOPPEAllStars". In May 2012, Leighton Meester who is also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign "All Stars". Later in October 2012 Penshoppe announced via its twitter account that the brand will be endorse by One Direction.



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