Christmas Midnight Madness : SM City Cebu and Consolacion


Christmas Midnight Madness
December 13-14, 2013
December 20-21, 2013
SM City Cebu and Consolacion


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SM City Cebu is a large shopping mall located in Cebu City, Philippines. It is the 4th shopping mall owned and developed by SM Prime Holdings, the country's largest shopping mall owner and developer. It is the company's first shopping mall outside of Metro Manila and the 4th largest shopping mall in the Philippines. It has a land area of 11.8 hectares and a gross floor area of 268,611 m2 (2,891,300 sq ft), becoming part of the world's 15 largest shopping malls and making it the 11th largest shopping mall in the world in 2009.

On an average day, more than 100,000 people visit SM City Cebu, with the figure increasing to 140,000 to 150,000 on weekends. Due to Cebu City's position as a transshipment point for the Visayas and Mindanao, and SM City Cebu's location close to the city's port area, the mall attracts a significant number of transient shoppers.

SM City Cebu, opened on November 27, 1993 with an area of 161,562 m2 (1,739,040 sq ft). Construction on SM City Cebu's expansion building, dubbed the Northwing, began in March 2006. The expansion, which was developed at a cost of P1.3 billion (US$30.5 million), was built on the parking lot to the north of the existing building, temporarily decreasing the number of parking spaces by more than 30%.

The Northwing was started in April 2007, and opened in November 2007, featuring spacious hallways catering to the leisure market and upper class customers, while the existing mall, redubbed as the Southwing, is targeted for those who "love the hustle and bustle". It increased the total gross floor area of SM City Cebu by 107,049 m2 (1,152,270 sq ft), for a total of 268,611 m2 (2,891,300 sq ft).

[Source: Wikipedia]



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